More than 500 travel advisors – and a record 17 Visit Orlando partners - attended training events across the UK in April

ORLANDO, Fla. -- Visit Orlando, in association with Walt Disney World Resort, Universal Orlando Resort, SeaWorld Parks & Entertainment and 14 other destination partners, hosted the one-of-a-kind in-person training series Orlando Live!, between 24th – 27th April 2023. With more than 500 attendees, the event series had the largest combined attendance for a Visit Orlando training series.

– the largest member delegation in history for a Visit Orlando training series –

Taking place across London (24th April), Manchester (26th April) and Glasgow (27th April), the events convened agents and advisors for comprehensive destination training for the Theme Park Capital of the World®, inclusive of game sessions, opportunities to win prizes and destination updates to equip professionals with expert tips on selling the Orlando experience to create unbelievably real moments for their customers.

“The UK remains Orlando’s top overseas international market, making it vitally important for us to have an in-market presence to share the latest destination developments with our trade partners,” said Casandra Matej, president and CEO of Visit Orlando. “Orlando continues to expand its offering of unbelievably real experiences suited to a wide range of interests, building on a very successful year in 2022 in which the destination was named the largest travel and tourism city in the US1.”

During Orlando Live!, representatives from Orlando shared information on new hotels, attractions and experiences. In addition to learning more about the destination, five travel advisors from each city were awarded a trip to Orlando to attend The 2023 Ultimate Orlando Experience VIP Superfam taking place later this year.  

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Notes to editors:

Orlando Travel Academy
Orlando Travel Academy is the destination’s comprehensive training tool, providing content for travel agents on all aspects of Orlando. Each qualifying advisor that completes the course will become a certified “Orlando Travel Expert.”


World Travel and Tourism Council’s (WTTC) Cities Economic Impact Report

About Visit Orlando    

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community. 

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com. 

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