About Visit Orlando

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World and No.1 meeting destination in the country.

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Who We Are

Visit Orlando is a not-for-profit trade association that brands, markets and sells the Orlando destination globally, representing more than 1,500 member companies comprising every segment of Central Florida’s tourism community.

Board of Directors

Visit Orlando is managed by a board of directors that includes representatives from a wide variety of government, tourism and community leaders.

Leadership Team

Visit Orlando’s leadership team consists of hospitality industry professionals with extensive experience who drive the organization's direction.

Our Core Values

Our core values reflect our culture and model how we achieve our vision and mission. They are the essence of our Visit Orlando identity.

We Innovate

We deliver what’s next.

We Trust

Trust is our currency.

We Welcome

Everyone belongs here.

We Serve

Service is our superpower.

We ‘Orlando’

Fun has no height restrictions.

How Tourism Benefits Orange County

From widespread economic impact to enhanced quality of life, the travel and tourism industry elevates our community in profound ways. In Orange County, tourism saves each household $7,500 in annual taxes.

Additional Information

Visit Orlando is a transparent organization providing regular updates to Orange County government and the general public that cover financials, meeting minutes and activity reports.


Strategic Plan

Member Benefits


Recognized as a "Best Places to Work" in Central Florida and one of America's top destination marketing organizations, we offer team members exciting and reward career opportunities. Learn how you can be part of the Visit Orlando team.

Looking for ways to stay connected with Visit Orlando? Sign up for our CEO’s weekly newsletter, share an upcoming event, request a speaker, or register your business.

Tourism Matters

Subscribers receive exclusive updates from Casandra Matej, our president and CEO, featuring information on Visit Orlando initiatives, programs, campaigns, the latest industry news and much more.