TOURISM BENEFITS YOU
In Orange County, tourism saves each household $7,400 in annual taxes — and enhances our quality of life by fostering job growth, charitable programs and more. Discover the inspiring journeys of real people and real stories about the benefits of tourism.
Annual Tourism to Orlando
Thanks to tourism, small businesses thrive. Schools are built and renovated. Arts and culture flourish. Local sports venues receive support. And our community is energized with a diverse workforce, inspiring career paths, sustainable jobs with flexibility, and amazing career opportunities. See how else tourism works for Orange County — and for you.
Employs 464,000 Workers
(37% of the workforce — direct and indirect)
Generates $92.5 Billion
in economic impact
Pays $27.3 Billion
in wages
Provides $6.6 Billion
in local & state tax revenue
Taxes From Tourism
Taxes help pay for programs important to all Floridians.
Impact of Travel FAQs
We break it into three categories: direct, indirect and induced. Direct economic value happens when visitors do things like book hotel rooms, rent cars and buy tickets to attractions. This type of spending supports jobs, wages, taxes and gross domestic product in sectors like recreation and transportation. But the impact ripples further than that. Tourism companies also purchase goods and services from other businesses, such as food wholesalers and utility suppliers. We call this indirect impact. Finally, we have employees whose wages come either directly or indirectly from tourism. When they spend those wages in the local economy, they create induced impact.
As the Official Tourism Association® for Orlando, we brand, market and sell the area globally as a premier leisure, convention and business destination. We represent over 1,600 member companies comprising every segment of Central Florida’s community.
Tourism makes our region an attractive place to live, work and play. Examples include the convenience of two international airports, leading arts and sports venues, shopping, dining, and entertainment experiences from the most recognized brands in the world. Residents also have access to a large employer base, jobs that accommodate a wide spectrum of education and experience levels, professional growth opportunities, and more money in state and local tax coffers.
Tourism also supports local businesses, fosters entrepreneurship and new business ventures. Small business owners make up 95% of our local economy, many of which rely on the conventions and tourists that visit our destination. From florists to barbers, and museums to local-owned restaurants, we all benefit.
Source: U.S. Census Bureau, 2021
Tourism creates a funding stream for better schools, roads, public safety and other important government services in three ways:
-
Property taxes fund most of the county’s general use revenue for areas such as public safety, health and social programs, children services, public transportation, parks and recreation, and infrastructure improvements. In 2019, 12 of the top 15 property tax owners in Orange County were in the tourism industry.
-
Sales taxes also fund a variety of Orange County services and projects, including local school construction and renovation. In a typical year, visitors contribute 50% of all sales taxes collected in our county. Over the past five years, tourism-related sales tax collections have totaled more than half a billion dollars for our local schools.
-
Tourist development taxes on overnight lodging primarily fund destination marketing and the Convention Center; in recent years, this tax has also helped grow the county’s arts, cultural and sporting venues, as well as special events.
The tourism industry is very supportive of economic diversity for our region and believes that expanding other business sectors benefits everyone. At the same time, we also are proud that so many members of our industry are willing to continue investing in our community to help ensure ongoing prosperity. When tourism is strong, it positively impacts virtually every job sector in Orlando, which also helps strengthen economic diversity. While leisure and hospitality is our region’s largest employer, new job growth is balanced across both tourism and non-tourism industries, and together have made Orlando one of America’s fastest-growing job markets for several years.
Visit Orlando
Orlando Economic Partnership
Central Florida Hotel & Lodging Association
Orange County Government
Orlando International Airport
U.S. Travel Association
Orange County Property Appraiser
Destination International
Destination Florida
Orange County Convention Center
Visit Orlando News
Stay informed on the latest news from Visit Orlando, including industry updates, upcoming events, highlights from campaigns and community engagement initiatives.
How Visit Orlando Leverages Press Trips to Secure Third-Party Endorsements
At Visit Orlando, press trips are a key element of our public relations strategy. By hosting…
Visit Orlando + Matador: Sharing our Unique Neighborhoods with 10M Social Followers
Visit Orlando is the only organization that represents our entire destination giving opportunities…
Celebrating Hispanic Culture in Visit Orlando’s Destination Marketing
As part of Visit Orlando's "Orlando for All" multicultural campaign, we have several…
Tourism: A Catalyst for Job Growth and Career Opportunities - Vicki Jaramillo's Journey
Vicki Jaramillo highlights her humble beginnings as a part-time Disney worker during high school to…
How Visit Orlando is Spotlighting Halloween Events Nationwide
With more than 90 days of Halloween events this fall, Orlando is the Halloween Vacation Capital. To…
Visit Orlando Launches Fall Campaigns in U.S. and Canada
This fall, Orlando is full of vibrant food festivals, thrilling Halloween events and a wide range of…
Tourism Benefits You: A Flavorful Boost for Small Businesses
Chef Yamuel Bigio and owner of Crocante Restaurant expanded his businesses by sharing his passion…
Dine Out, Lift up our Community
While Visit Orlando’s Magical Dining, presented by Orlando Health, offers incredible culinary…
Central Florida’s Tourism Industry Hits Record $92.5 Billion in Economic Impact
Tourism’s impact on our community is significant, and we’ve got fresh numbers to prove…
Learn more about 2021 and 2022’s economic impact of tourism in Orlando.
Looking for ways to stay connected with Visit Orlando? Sign up for our CEO’s weekly newsletter, share an upcoming event, request a speaker, or register your business.