Tim Megginson

Meet Tim

Tim Megginson is the vice president of digital & data strategy at Visit Orlando, overseeing the organization's digital marketing, email CRM, business analytics and emerging technology initiatives - including the integration of artificial intelligence and privacy-first data strategy.

Since joining Visit Orlando, Megginson has transformed the organization's digital and data strategy, delivering innovative and measurable results. He was part of the cross-functional team that launched OPAL, Visit Orlando's first consumer-facing AI trip planner. For the marketing team, he has driven initiatives including the redesign of 9 websites, which helped generate 110 million web sessions in 2025. He was instrumental in launching the DOMO business intelligence platform to expand access to data across the organization and has led successful AI-powered pilot campaigns using Google's Performance Max, Demand Gen, and AI Max.

Before joining Visit Orlando, Megginson served as chief digital strategist at The Dollywood Company, overseeing the company's digital transition and playing a pivotal role in the successful opening of Dollywood's inaugural resort. His career journey began at Universal Orlando Resort, where he progressively advanced to senior manager of marketing for Universal Parks and Resorts Vacations.

Megginson was named the 2026 ANA MarTech Visionary of the Year, recognizing his leadership in marketing technology and data innovation. He was also named one of Orlando Business Journal's "17 People to Know in Tourism and Hospitality" and received the 2024 DOMO Community Ovation Award for "Rookie of the Year." He serves on the IAB Measurement, Attribution & Data Board and holds an MBA from the University of Florida.