I hope you can join us Dec. 9 for our Year-End Celebration Luncheon at the Loews Sapphire Falls Resort at Universal Orlando.  
In addition to celebrating our destination's success in 2022, we'll explore what's ahead for Orlando in 2023, announce the Visit Orlando Magical Dining donation to this year's charity beneficiary, The Able Trust, and more.  
During the Luncheon, Chris Robinson, EVP at The Maxwell Leadership Entrepreneurial Solutions Center, also known as the Guru of Attitude, will share an inspiring keynote address. The general session will feature thought leaders from Amazon and TripAdvisor who will provide insights into how you can navigate the new digital advertising landscape to reach next-gen travelers. 
Seats for this event are limited, so secure your spot early. Contact our member recruitment manager, Kelly Kinney, to secure a corporate table.  
I hope to see you there!

Move Orange County Forward

In a couple weeks, Orange County residents can vote in support of the transportation sales tax referendum. If approved, the sales tax will generate $600 million each year for Orange County, roads and bridges, transit, pedestrian safety and more. The funding will also create reliable services for residents and travelers who depend on public transportation.

Watch this video to learn more about the Move Orange County Forward campaign and reference this toolkit for additional details and educational resources.


Return of LATAM Super FAM's

Visit Orlando and a selection of our partners and product managers welcomed Mexico and Colombia's top-selling tour operators to the LATAM Super Fam. Participants experienced Orlando's well-known theme parks and attractions, world-class shopping and diverse dining. The group also connected with member companies at the Visit Orlando Marketplace to learn more about our destination.


Also, Visit Orlando and the Kennedy Space Center hosted an educational seminar with Galaxy Vacations, one of LATAM's most recognized receptive tour operators. All participants obtained a certificate of completion from our redesigned Orlando Travel Academy.

Hotel Metrics

For the week ending October 22, Metro Orlando occupancy was 83.1% up from last week's 80.8% and much higher than the same week in 2019 (77.5%).

Average daily rate rose to $167.76 from $161.37 last week and remains much higher than pre-pandemic rates ($134.32 for the same week in 2019). 

Around the Industry

Industry Research Insights: Our director of market research and insights, Maria Henson, and other industry professionals on U.S. Travel Association's new research advisory committee met to discuss the most recent economic conditions, sustainable travel and more. Maria also shared valuable statistics related to our destination's lodging industry with the Central Florida Hotel & Lodging Association's Vacation Ownership Council.

Around the Destination

Cobblestone Conference: Our manager of destination experience, Tommy Patterson, served on a panel to discuss how hotels can successfully work with convention and visitor bureaus to accomplish their goals. Cobblestone Hotel's conference unites hotel general managers, investors and industry professionals for informational sessions including current trends, sales management and more.


Rising Phoenix Awards: Visit Orlando joined more than 200 business and community members at the Asian American Chamber's Awards Gala, Rising Phoenix. The annual event celebrates area businesses and professionals that go above and beyond to make Central Florida a great place to work and live. Congratulations to the award winners!


Making Unbelievably Real a Reality: This week Visit Orlando's chief marketing officer, Danielle Hollander, and Orlando Economic Partnership's VP of marketing, Laureen Martinez, shared insight on the joint, global "Unbelievably Real" campaign with members of the Florida Public Relations Association, as well as the Hispanic Chamber of Commerce's board of directors.