One of the things that makes Orlando strong is how our community shows up for local businesses. That spirit is at the heart of 321-to-407 Days (inspired by Central Florida’s long-time area codes), which returns March 21 through April 7.
Working with Orange County Government, the City of Orlando and the Orlando Economic Partnership, we’re bringing back a mobile-friendly digital deals passbook that makes it easy for residents and visitors to find offers from participating businesses and organizations, redeemable right from a phone. This initiative is a simple invitation to show up for the businesses and organizations that help make Orlando, Orlando — and to keep that momentum going throughout spring break.
At the DTO Store downtown, shoppers can receive $4.07 off our first destination cookbook, “Orlando’s Kitchens: Recipes and Stories From Our Neighborhoods,” plus select 407 merchandise — a nod to the people, neighborhoods and small businesses that make Orlando what it is.
The campaign also highlights shareable 407 Day visuals across the destination, including the Orlando sign at Luminary Green Park in Creative Village and Clark Orr’s Unbelievably Real Murals downtown (Orange & Pine), The Florida Mall entrance, and ICON Park’s Art Way — spotlighting everything from fireworks and water adventures to simulation and rocket launches.
These representations serve as testament to the imagination and innovation found in our region, reinforcing the message to residents and visitors alike that they are integral to what makes Orlando Unbelievably Real.
Programs like this reflect how we continue to work alongside our partners to strengthen the local economy, elevate our destination and ensure tourism delivers benefits across our community.
Get the full list of offers and access the digital deals pass here.
Accepting Nonprofit Applications for Visit Orlando’s Magical Dining Presented By Orlando Health
Nonprofit applications are now open for Visit Orlando’s Magical Dining Presented by Orlando Health, an annual initiative that supports both local restaurants and community organizations.
Last year, through Visit Orlando’s Magical Dining, $398,307 was donated to nonprofits advancing early childhood development and learning across Central Florida. Building on that impact, donated funds this year will benefit organizations focused on accessibility and inclusion for individuals with disabilities.
This year’s focus reflects a broader commitment to ensuring Orlando is a destination — and a community — where everyone feels welcomed and supported. Guided by our mission, we continue to look for ways tourism can deliver meaningful benefits beyond visitor spending, strengthening quality of life for residents while supporting important local work.
Eligible nonprofit organizations are encouraged to apply online by Friday, April 17. Selected organizations will receive funding generated through the program while gaining visibility tied to one of Visit Orlando’s most established community initiatives.
For questions about eligibility or the application process, contact Visit Orlando’s Director of Community Relations and External Affairs Kristin Westover.
Data & Trends
Weekly Hotel Metrics
Metro Orlando’s hotel occupancy rate for the week ending March 14, 2026, was 78.5%, up 3.5% from the same week last year. Room night demand surpassed last year by 4.7%. The average daily rate for the week was $249.28, up 4.5% from last year.
Across the Industry
Brand USA Partner Forum
Brand USA convened U.S. travel and tourism partners at its flagship Partner Forum. The event brought together destination marketing organizations, state and city tourism offices, and leaders in attractions, transportation and hospitality to align on international travel performance, the funding outlook, marketing effectiveness and FIFA World Cup planning. Discussions also addressed near-term headwinds, global demand resilience, partner integration, market prioritization, and AI-driven discovery. Visit Orlando’s engagement and partnership with Brand USA plays a key role in promoting the destination and driving global awareness and inbound travel to Orlando and the U.S.
Visit Orlando Nominated in Travel Press 2026 Agents’ Choice Readership Survey
Visit Orlando has been nominated for Favourite Tourist Board – North America by Canadian travel trade press Baxter Media in its Travel Press 2026 Agents’ Choice Readership Survey. Now in its 26th year, the survey recognizes organizations that have navigated industry change with resilience, creativity and an unwavering commitment to partners and clients. Winners will be announced at the Agents’ Choice Awards Presentation on June 18, 2026, in Toronto. Voting closes on April 10.
Around the Destination
Tourism Industry Supports Displaced Residents After Rialto Apartments Evacuation
Yesterday, hundreds of residents were displaced following the evacuation of The Rialto Apartments on Sand Lake Road. Visit Orlando’s team has been actively coordinating with Orange County’s Office of Emergency Management, local authorities and the American Red Cross to help secure temporary hotel accommodations for affected individuals.
We extend our appreciation to our hotel partners who stepped up quickly to provide discounted rooms. They include:
- Courtyard by Marriott Across from Universal Orlando
- Doubletree Theme Park Resort
- La Quinta Inn by Wyndham Orlando International Drive North
- Residence Inn by Marriott Orlando at FLAMINGO CROSSINGS
- Residence Inn by Marriott Orlando LBV
- Residence Inn Orlando at SeaWorld
- Rosen Hotels & Resorts
Their willingness to assist, especially during a busy period with MegaCon and spring break driving exceptionally high occupancy, exemplifies the strength and compassion of our hospitality community.
As Orange County continues evaluating how long residents may be displaced, Visit Orlando will remain closely engaged in coordinating response efforts. If your property has additional rooms available to support displaced residents, please contact Visit Orlando’s Director of Community Relations and External Affairs Kristin Westover.
Food Drive Supporting TSA Employees
The Greater Orlando Aviation Authority continues to host a collection drive to support affected workers during this time. You can drop off donations at the Orlando Executive Airport (365 Rickenbacker Dr.), Monday–Friday, 9 a.m.–5 p.m., until further notice. Visit Orlando is also working to establish a centralized donation drop-off at our office. More details will be shared once finalized.
Help by donating:
- Nonperishable food items
- Cleaning and laundry supplies
- Diapers (all sizes)
- Pet supplies
- $10 gas or grocery gift cards
Visit Orlando to be Recognized as 2026 Corporate Honoree at Boy Scouts Golden Eagle Dinner
Visit Orlando will be recognized as the 2026 Corporate Honoree at the Boy Scouts of America Central Florida Council’s Golden Eagle Dinner on April 9 at the Kia Center. This annual event celebrates leaders and organizations that make a lasting impact across Central Florida. Past honorees represent a broad cross-section of dedicated business and community partners.
Proceeds from the Golden Eagle Dinner support the Council’s leadership development, mentorship and outdoor programs that serve thousands of young people throughout the region.
If you or your organization would like to support the event, please contact Cherise Czaban for more information. Your participation will help strengthen programs that make a meaningful difference in our community.
Visit Orlando Engaged!
Visit Orlando’s Winter Sun Group Press Trip
The publicity team hosted a Winter Sun–themed group press trip for journalists from the U.K. and Canada, two of Orlando’s key international markets The visit showcased Orlando’s year-round sunshine through curated experiences at Universal Orlando Resort, West Orange Trail Bikes and Blades, Plant Street Market, Orlando International Premium Outlets and the Orlando Magic as well as staying at the Evermore Orlando Resort. The itinerary highlighted outdoor experiences, dining, shopping, local neighborhoods and sports, encouraging longer stays and deeper exploration of the destination.
In the News
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