To change perceptions and help more travelers discover Orlando's dining scene, Visit Orlando launched a new Full of Surprises culinary campaign designed to showcase our destination's culinary experiences and drive incremental visitation.

We partnered with WGN-TV Chicago for an “Orlando Week” takeover on “Daytime Chicago.” Five segments featured local restaurants, chefs and experiences across Winter Garden, Mills 50, Winter Park, Downtown Orlando and Lake Buena Vista. Amplified across social media, broadcast TV and streaming channels, the series positioned Orlando as a culinary city that is truly Full of Surprises.

Orlando Week: Winter Garden | WGN-TV

Discover Winter Garden’s culinary scene, including Norigami and Crooked Can Brewing Company located inside Plant Street Market, and see what makes this charming neighborhood a foodie favorite.

Watch the Winter Garden segment → Orlando Week: Winter Garden | WGN-TV

Orlando Week: Mills 50 Neighborhood | WGN-TV

Explore the flavors of Mills 50, where Mills Market, The Moderne and other local favorites are spotlighted in one of Orlando’s dining neighborhoods.

Watch the Mills 50 segment → Orlando Week: Mills 50 Neighborhood | WGN-TV

Orlando Week: Winter Park | WGN-TV

Get a taste of Winter Park with a stop at The Ravenous Pig and hear from Chef Clay Miller who highlights the neighborhood’s distinctive culinary experiences.

Watch the Winter Park segment → Orlando Week: Winter Park | WGN-TV

Downtown Orlando's Eclectic Culinary Scene | WGN-TV

Experience Downtown Orlando’s eclectic culinary scene, featuring Jiang's Kitchen, Maxine's on Shine and flavors that showcase the heart of the city.

Watch the Downtown Orlando segment → Downtown Orlando’s Eclectic Culinary Scene | WGN-TV

Orlando Week: Lake Buena Vista | WGN-TV

Explore Lake Buena Vista’s culinary surprises at Illume at JW Marriott Orlando Bonnet Creek, offering plenty to discover part of Orlando's dining scene.

Watch the Lake Buena Vista segment → Orlando Week: Lake Buena Vista | WGN-TV

Full of Surprises Culinary Campaign

Orlando is home to 60 MICHELIN-recognized restaurants and a dining scene that continues to evolve. Yet many travelers still don't think of Orlando as a destination for food-focused travel. Research shows that 28% of travelers take trips specifically for food and cuisine, yet only 13% consider Orlando for that type of travel experience. The gap comes at a time when foodie travel continues to grow in popularity. According to the State of the American Traveler study, foodie trips are the top travel trend for 2026, with 62.8% of travelers saying a foodie trip is appealing.

Running Oct. 1 through Dec. 31, Visit Orlando's Full of Surprises culinary campaign combines broadcast television integrations in Chicago and Atlanta, national digital video and digital display advertising, and paid social media. The effort targets food-focused travelers and is expected to generate nearly 44 million impressions. On WSB Atlanta's “Destination Discovered,” viewers learned about local culinary voices and experiences at Domu, Osteria Ester and MICHELIN Two-Star Sorekara, helping introduce more travelers to the flavors that are shaping Orlando's dining scene. Watch the WSB Atlanta “Destination Discovered” segment.

Together, these efforts are designed to increase awareness of Orlando as a destination where food is part of the travel experience and encourage more foodie travelers to put Orlando on their list.