As we gather this Thanksgiving holiday, we’re reminded of what truly makes Orlando unbelievably real: our people. The dedication of our team members, member organizations and hospitality partners continues to power record-breaking successes and elevate our destination on the global stage.

Orlando once again claims the top spot as the top domestic destination for Thanksgiving travel, according to AAA’s 2025 holiday forecast. With 81.8 million Americans expected to travel at least 50 miles from home, our region’s popularity underscores the strength of our tourism industry and its vital role in driving economic impact across Central Florida.

Additionally, Orlando’s leadership in travel and hospitality is affirmed by several honors this season:

• Visit Orlando was named a winner in the Best of Meetings Today Awards, recognizing our outstanding service to meeting planners nationwide. The Orange County Convention Center earned top marks in the Best Convention Centers category.
• For the fourth consecutive year, Orlando was honored in the Good Housekeeping Travel Awards, celebrated for offering “thrills and tranquility” through new attractions, culinary excellence and outdoor experiences. Several other hotels, resorts and attractions were also awarded.
• And just in time for the holidays, Travel + Leisure named Orlando one of the Best Christmas Towns in the Country for Families, spotlighting our world-class festive offerings.

The magic behind the accolades are our destination’s hundreds of thousands of hospitality professionals who dedicate their days, nights and even holidays to helping others create lasting memories.  
 
At Visit Orlando, our team is the most important ingredient in our recipe for success. Learn more directly from our team in this video, as they share their stories about how they work to make a difference every day — for travelers, clients and the entire Central Florida region.  
 
As we look ahead to the holidays and a new year, Visit Orlando remains committed to driving economic growth, elevating our destination and giving back in meaningful ways. Thank you for being part of this journey and for helping us make Central Florida a better place to live, work and visit.  
 
Have a wonderful Thanksgiving holiday!

Now On Sale! Visit Orlando’s Destination Cookbook

Just in time for Black Friday, Visit Orlando’s first-ever destination cookbook, Orlando’s Kitchens: Recipes and Stories From Our Neighborhoods, is officially on sale — making it the perfect holiday gift for food lovers and Orlando fans. This milestone publication showcases our region’s vibrant dining scene, including MICHELIN-recognized restaurants and local culinary talent, reinforcing why Orlando is a top culinary destination.

Featuring more than 60 recipes and stories from local favorites and acclaimed chefs, the cookbook celebrates the neighborhoods and flavors that make Orlando unique. Authored by award-winning writer Pam Brandon, it includes neighborhood maps by local artist Paige Fischer and highlights over 100 dining experiences.

Pick up your copy at the Discover Downtown™ Info Center, located at 201 S. Orange Ave., Suite 102, Orlando, FL 32801, or shop online. Enjoy a special Black Friday offer of 30% off using promo code HOLIDAY30 through Dec. 31. Regular price is $31.95 — don’t miss this chance to share Orlando’s Unbelievably Real culinary story. Learn more about the cookbook here.

Data & Trends

Weekly Hotel Metrics

Metro Orlando’s hotel occupancy rate for the week ending November 22, 2025, was 72.8%, down 4.4% from the same week last year. Room night demand trailed last year by 2.5%. The average daily rate (ADR) for the week was $195.77, up 3.3% from last year. Orlando’s occupancy rate and ADR surpassed both the national and Florida averages.

Around the Destination 

Orlando Airport Invests $253 Million To Modernize Gate Link Systems

Orlando International Airport is investing $253 million in a major Gate Link Replacement Project, part of its $5.9 billion Capital Improvement Program. Beginning Dec. 3, this two-year phased upgrade will replace aging tram systems with state-of-the-art vehicles and infrastructure, improving reliability, safety and efficiency for travelers moving between Terminals A and B and Airsides 2 and 4. While most passengers will notice minor adjustments, community partners are encouraged to help share updates and tips for stress-free journeys during this transformation. Read more here, along with tips to keep in mind for traveling.

In The News

Good Housekeeping: 23 best city vacations of 2026, according to travel experts

Local Palate: Orlando’s hand-pulled noodle revolution

Living and Travel (Mexico): Orlando, the fun paradise of Christmas

Daily Hive (Canada): What to do in Orlando other than the theme parks