AI Resources

Artificial intelligence is changing how travelers discover destinations, evaluate businesses and plan their experiences. Explore these curated resources to understand how AI is influencing travel and identify practical opportunities for your organization.

AI in Travel and Hospitality

• Travel Dreams 2026: From Data to Delight — Amadeus
  • Explore how AI, automation, data and changing traveler expectations are reshaping hospitality, destination marketing and the guest experience.
  • View the 2026 Travel and Hospitality Report

AI for Business

• AI for Small Business — U.S. Small Business Administration
  • Learn how small businesses can evaluate AI tools, improve efficiency and understand common benefits and risks.
  • Explore AI for Small Business
• Google AI Essentials
  • Entry-level, hands-on training for members who are new to generative AI.
  • Covers AI fundamentals, productivity, prompting, responsible use and keeping skills current.
  • Explore Google AI Essentials
• Demystifying AI — Accenture
  • Explore foundational information about generative AI, its business applications and considerations for organizational adoption.
  • Explore Demystifying AI
• Artificial Intelligence & Data — Deloitte
  • Explore research and perspectives on how organizations are applying AI and data to business strategy and operations.
  • Explore Artificial Intelligence & Data

Marketing, Advertising and AI Discovery

Explore how AI is influencing marketing, advertising and the ways travelers discover and evaluate businesses online.

• ANA AI Committee — Guidance for marketers evaluating AI applications, practices and industry developments.
• IAB AI Committee — Advertising-industry perspectives on AI, digital media and emerging standards.
• Shelly Palmer — Commentary and educational resources focused on technology, data and AI.
• McKinsey — Research examining organizational adoption and the business implications of AI.

AI Research and Emerging Trends

For members seeking a deeper understanding of AI’s development and its potential effects on work, business and the economy.

• Labor Market Impacts of AI: A New Measure and Early Evidence — Anthropic
  • Explore research examining how AI is being used across workplace tasks and what that activity may indicate about its evolving effects on work.
  • Explore the Anthropic Research
• Geoffrey Hinton
  • Learn about the work and perspectives of a pioneering AI researcher whose contributions helped advance modern artificial intelligence.
  • Learn More About Geoffrey Hinton
• Stanford Digital Economy Lab
  • Explore research examining how artificial intelligence and digital technologies are affecting work, organizations and the economy.
  • Visit the Stanford Digital Economy Lab

Responsible AI and Risk

• NIST AI Risk Management Framework
  • Explore a voluntary, vendor-neutral framework for managing AI-related risks and incorporating trustworthiness into the development, use and evaluation of AI systems.
  • Explore the NIST AI Risk Management Framework
• Federal Trade Commission Artificial Intelligence Resources
  • Helpful for businesses reviewing AI-related advertising claims, customer-facing tools and potentially deceptive practices.
  • The FTC resource center brings together AI policy statements, enforcement actions and other official materials.
  • Explore FTC Artificial Intelligence Resources