Download Visual Assets Here 

From 407 t-shirts to $4.07 beverages, the Orlando destination promotes hometown pride 

ORLANDO, Fla. (April 2, 2024) – Together with The City of Orlando, Orange County Government, Orlando Economic Partnership and Visit Orlando, the entire destination commemorates hometown pride on Sunday, April 7, with events and special deals for residents and visitors in honor of 407 Day. 

Orange County Mayor Jerry L. Demings and City of Orlando Mayor Buddy Dyer have issued a joint proclamation declaring Sunday, April 7, 407 Day throughout the region.

Inspired by the destination’s longtime area code, 407 Day began as a rallying point to support local restaurants impacted by the pandemic. Since then, it has evolved into a community celebration where residents and visitors are encouraged to support their favorite restaurants, bars, shops, boutiques, services and other local businesses by sharing posts and photos on their social media channels with the #407day hashtag. 

From free festivals to live performances and sporting events through Orange County, there are plenty of ways to celebrate Orlando pride and support the local community.  

407 Day Specials 

Be sure to mention these 407 Day offers at the businesses below to claim throughout the day.  

Note: These deals are only available on Sunday, April 7, 2024, unless specified. 

  • From April 4-8 at the Discover Downtown store, shoppers can enjoy $4.07 off 407 shirts and ball caps in-store and online with code 407DAY. 

  • WonderWorks will offer $22 all-access tickets to Florida residents for their Family Fun Day on April 7 only. 

  • Rosen Inn Lake Buena Vista will offer a 407 Day Happy Hour from 5:30-7:30 p.m., during which select items will cost $4.07, including chips and dip, Bud or Bud Light Draft and the kid’s menu burger. 

  • The Spa at Rosen Centre will pay tribute to the region’s citrus history by offering an 80-minute Citrus Honey Blossom Mani/Pedi special for $90. 

  • Paddlefish Restaurant at Disney Springs is offering $4.07 Strawberry Basil Lemonade Mocktails and $4.07 Paddlefish Blonde Drafts. 

  • Diners at Terralina Crafted Italian, also located at Disney Springs, can save $4.07 off locally produced beers Crooked Can Hefeweizen or Crooked Can High Stepper IPA by mentioning the promotion. 

  • Florida residents will be able to enjoy 20% off dining at Jaleo Disney Springs starting April 7. 

  • The Bureau Adventure Games will extend a 30% discount on missions with code HAPPY407 when booking online. Discounted missions can be purchased any day for an experience taking place on April 7. 

  • Sushi Saint will have a variety of offerings for $4.07 on April 7, including sangria and glasses of wine, Kobe Ichiban rice lager, Japanese-style hot dog, edamame and shishito. They will also offer the Bluefin Tuna Tasting and Otown Set for $40.70. 

  • Tabla Indian Restaurant, with locations in Orlando, Winter Park and Lake Nona, is offering diners 10% off their checks on April 7.  

  • Kelly’s Homemade Ice Cream and The Salty Donut are celebrating 407 Day with a recipe swap collaboration with special flavors. Indulge in a limited-edition Butterbeer ice cream, inspired by one of the top sellers from The Salty Donut at Kelly’s scoop shop locations. Or savor the Chocolate Peanut Butter Brownie Donut at The Salty Donut on Corrine Drive, inspired by one of Kelly’s iconic ice cream flavors. Available April 6 and 7 until sellout. 

Events on Sunday, April 7 

Check out Visit Orlando’s Events Calendar for additional details. 

  • Downtown Orlando’s 35th annual Spring Fiesta in the Park takes place April 6-7 starting at 10 a.m. each day. 

  • The annual Spring Fever in the Garden Festival, presented by the Bloom & Grow Garden Society and the City of Winter Garden, returns for its 22nd year starting at 10 a.m.  

  • The Blue Bamboo Center for the Arts partners with the historic venue Casa Feliz for a monthly concert series, "Music at the Casa." The series features a performance by composer, guitarist, and vocalist Chris Cortez from 11 a.m. to 1 p.m. 

  • Enjoy Family Fun Day with live entertainment, face painting, balloon artists and food at Boxi Park in Lake Nona starting at 1 p.m.  

  • The University of Central Florida Knights baseball team will host the Kansas State University Wildcats at the John Euliano Stadium at UCF’s main campus at 1 p.m. 

  • The Winter Park Playhouse offers a 2 p.m. performance of Five Guys Named Moe, a swinging, high-energy musical set to Louis Jordan’s iconic jazz score. 

  • The Dr. Phillips Center for the Performing Arts is hosting multiple evening events, including two performances from celebrated jazz musician Stephane Wrembel at Judson’s Live, along with the UCF Percussion Ensemble Invitational & Concert at Steinmetz Hall and the “Marriage of Figaro” from UCF Opera at the Alexis & Jim Pugh Theater. 

  • The NBA’s Orlando Magic goes head-to-head with the Chicago Bulls at the Kia Center at 6 p.m. 

  • The Social is hosting a musical tribute, Live Dead & Brothers: An All-Star Celebration of Grateful Dead & Allman Brothers, at 6 p.m. 

  • The Timucua Arts Foundation continues its monthlong celebration of jazz music with a performance by Doug Mathews, bassist for incomparable jazz legend Sam Rivers, at 7:30 p.m. 

Residents and visitors can also stop by the Unbelievably Real mural on the corner of Orange Avenue and Pine Street, or the one found at the main entrance of the Florida Mall on 407 Day.  Designed by Orlando artist Clark Orr, the artwork brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and water adventures to innovative technologies such as simulation and rocket launches. They serve as a testament to the imagination and innovation thriving in the vibrant region, reinforcing the message to residents and visitors alike that they are integral to what makes Orlando Unbelievably Real.  

For more information or an updated list of deals and events, go to  

About Visit Orlando    

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community. 

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at, or