As we celebrate 407 Day, we encourage everyone to continue dining, shopping, and exploring local attractions year-round—because when we support local, we all thrive

Orlando, Fla. — Today, April 7, 2025, the Orlando region came together to celebrate 407 Day, an annual tradition honoring the beloved 407 area code and highlighting the spirit, unity, and local pride of the region.

Held annually on April 7 (4/07), the initiative began in 2020 with the goal of encouraging Central Florida residents to show support for local restaurants during the pandemic. This year marks the fifth anniversary of 407 Day and the celebration was expanded from a single day to a fortnight (March 21 – April 7) inspired by two of Central Florida’s longtime area codes (321 and 407), with special offers and events offered from local businesses and organizations available exclusively to local residents and visitors through a digital deals pass. The celebration was capped off on Monday, April 7 with the unveiling of a 60-foot Lynx bus wrapped in Unbelievably Real branding, a reminder of the unique aspects of our region and all we have to offer.

The “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the Orlando Economic Partnership (OEP) and Visit Orlando and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent.

“407 Day embodies the vibrant spirit of Orlando and inspired community support for local businesses. The event showcased local pride, support for businesses, and the unique qualities that make Orlando "Unbelievably Real,” said Orange County Mayor Jerry Demings.

“It is my hope that people will look at this and feel the energy of our community and that it will foster a deeper sense of belonging and appreciation so that they can spread that positive message,” Demings added. City of Orlando Mayor Buddy Dyer said, “This bus brings to life the region’s story on innovation. The story of our connectivity with the No. 1 airport in the state. Our beautiful skyline and Lake Eola park and fountain. The connections fostered by businesses attending a conference and the technology symbolized in a robotic arm. The mural, the Orlando sign in Creative Village, and this 60-foot mobile billboard all invite intrigue and surprise, and I am proud that we can speak with one voice, under one banner and that is Unbelievably Real.”

As the region celebrates 407 Day, OEP President and CEO Tim Giuliani announced historic economic milestones that reinforce Orlando’s position as a leader in growth and opportunity.

“Our region has achieved the ‘triple crown’ in economic development, ranking #1 in GDP Growth, #1 in Job Growth, and #1 in Population Growth among the top 30 U.S. metros,” said Giuliani. “This momentum fuels opportunities for businesses of all sizes, from startups to global enterprises. Every business— whether a local shop or a Fortune 500 company—plays a vital role in shaping Orlando’s economy and vibrant community.”

407 Day, an annual celebration of Orlando’s local businesses and culture, highlights the region’s resilience and economic strength. Giuliani emphasized the significance of this growth, stating, “Central Florida’s economic success is built on strong partnerships between government, business leaders, and the community. By supporting local businesses and embracing regional pride, we are fostering a stronger, more dynamic economy for future generation

“407 Day has evolved into a celebration of Orlando’s hometown pride, uniting residents and visitors in support of the local businesses and experiences that make our region truly Unbelievably Real,” said Casandra Matej, president and CEO of Visit Orlando. “Our new digital passbook, stocked with more than 50 deals, made it easier than ever for people to explore exclusive deals and discover local gems in celebration of 407 Day, which is a reminder that Orlando’s heart lies in the people and businesses who call it home.”

407 Day may come once a year, but supporting local businesses is something we can do every day. Whether in the 407 or 321 area codes, every purchase helps strengthen our community and sustain the businesses that make Central Florida special.

We encourage residents and visitors alike to continue dining, shopping, and exploring local attractions year-round—because when we support local, we all thrive.

About Visit Orlando    

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida’s tourism community. 

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to 15 of the world’s top theme parks and water parks — as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com. 

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