Remains No. 1 Most Visited Destination in the U.S.
ORLANDO, Fla. (May 8, 2025) – Visit Orlando, the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024—an increase of 1.8% over 2023.
Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.
“It’s only fitting that we announce our visitation during National Travel & Tourism Week, a time to celebrate the hard work and dedication that drives Orlando’s tourism industry forward for the benefit of our entire community,” said Visit Orlando President & CEO, Casandra Matej. “Every January, visitation starts at zero—and through strategic marketing and the strength of our world-class experiences, we welcome millions of visitors each year. This level of visitation means that visitors to our destination are fueling our economy – supporting local businesses, which in turn creates jobs and pathways to advancement, and helps residents sustain a quality of life rarely found in cities of our size.”
Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.
2024 International Results – Top 5 Origin Markets:
- Canada: 1,290,300 (up 2.7%)
- U.K.: 907,900 (up 3.5%)
- Brazil: 697,200 (up 0.2%)
- Mexico: 438,000 (up 1.5%)
- Colombia: 343,000 (up 13.6%)
Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.
This summer, the Theme Park Capital of the World is evolving with exciting new experiences—including the first new theme park in 25 years opening in May—alongside a wave of fresh attractions and major sporting events. These developments continue to give travelers new reasons to visit Orlando. From world-class attractions and accommodations to diverse dining options and entertainment for every budget, Orlando offers something new to help create the perfect vacation. Visitors can explore exclusive savings at VisitOrlando.com/offers or access free vacation planning services from local experts at VisitOrlando.com/plan.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to 15 of the world’s top theme parks and water parks — as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.
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