Leisure, Meetings, International and Corporate Websites Redesigned to Better Meet Audiences Needs
Orlando, Fla. – June 10, 2024 – Visit Orlando, The Official Tourism Association® for Orlando, launched a suite of enhanced websites to promote the Orlando region to all audiences — domestic and international leisure visitors, meeting planners, meeting attendees, travel professionals and more. After extensive research to uncover the needs of Visit Orlando’s various audiences, VisitOrlando.com, OrlandoMeeting.com, VisitOrlando.org, MagicalDining.com and Spanish, Portuguese, French Canadian and German websites are now live.
“These new platforms are more than just websites — they serve as gateways to our destination for all of our unique audiences around the world,” said Casandra Matej, president & CEO, Visit Orlando. “As one of the first opportunities visitors have to connect with our destination and make decisions about how they spend their time and resources, it is critical we make the experience as helpful and meaningful as possible.”
New enhancements include:
A more modern and engaging design that makes it easier for the user to navigate and embodies Visit Orlando’s Unbelievably Real brand.
Better performance with shorter load times to ensure a seamless and intuitive experience.
Greater accessibility built into the design, making it easier for users with visual or hearing impairments.
Multilingual support with more robust content for Spanish, Portuguese, French Canadian and German audiences.
Dedicated neighborhood pages with improved navigation and interactive maps helping visitors more easily discover new areas of our destination.
The redesign of Visit Orlando’s website began more than 18 months ago when the organization engaged Orlando-based research firm C3R to conduct extensive user testing. Following the results, Visit Orlando partnered with another Orlando-based company, Purple Rock Scissors, to transform the design of the websites implementing the latest best practices with research from the user testing.
Visit Orlando’s eight new websites now offer enhanced experiences for all the destination’s audiences:
VisitOrlando.com – The official leisure website for domestic and international visitors featuring an extensive events calendar, more than 1,500 member listings, valuable offers, inspirational articles to help with itinerary planning and more.
Four New In-language Websites – Each offer more robust and tailored content in their corresponding languages, including:
Spanish: es.VisitOrlando.com
Portuguese: pt.VisitOrlando.com
French Canadian: fr.VisitOrlando.com
German: de.VisitOrlando.com
OrlandoMeeting.com - A one-stop shop for meeting planners to learn more about why Orlando is the top meeting destination in the country, discover resources available from Visit Orlando, and submit RFPs.
VisitOrlando.org - A new hub for information on Visit Orlando, Orlando’s travel and tourism industry, career opportunities, and research, as well as the home for the organization’s media, travel industry professionals and Visit Orlando member websites.
Travel Trade: VisitOrlando.org/trade
Media: VisitOrlando.org/media
Members: VisitOrlando.org/members
MagicalDining.com - The home to Visit Orlando’s Magical Dining®, an annual restaurant program with a charity component, occurring every fall where more than 100 of Orlando’s best restaurants offer prix-fixe menus at exceptional prices.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.
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