Key markets include Brazil, Mexico, Colombia, Canada, United Kingdom, Ireland and Germany

ORLANDO, Fla. – Visit Orlando is pleased to announce the hiring of AVIAREPS for the destination’s trade sales representation in the primary key markets Brazil, Mexico, Colombia, United Kingdom, Ireland, Germany and project work in Canada, along with the secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland.

“AVIAREPS has the ability to adapt international trade concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers and awareness,” said Casandra Matej, president and CEO for Visit Orlando. “The agency will be an extension of the Orlando-based team to specifically provide the travel industry with personalized service and education.”

AVIAREP’s duties will include supporting sales strategies and activities, in-market training and ensuring the trade is kept up to date on the destination’s performance. These actions will complement Visit Orlando’s efforts to drive international visitors to Orlando through sales efforts.

 “We feel honored about the appointment as global representation agency for Visit Orlando, said Thomas Drechsler, COO Tourism at AVIAREPS. “Our strong presence in both Europe and Latin America with owned offices in all key markets allows us a coordinated and localized sales approach.”

More information on specific resources for travel professionals, including collateral, sales aids and itinerary planners can be found on Visit Orlando’s travel trade site,

About Visit Orlando    

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,500 member companies comprising every segment of Central Florida’s tourism community. 

Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at, or