ORLANDO, Fla. - Visit Orlando, the Official Tourism Association for both the No. 1 meeting and travel destination in the U.S., announced the appointment of Jessica Sibley as senior director of convention sales.
With more than 17 years of experience in the group sales industry, Sibley most recently served as the director of sales for the Four Seasons Resort Orlando at Walt Disney World® Resort. In this role she led the resort’s group sales to exceed financial and operational goals, devised strategies to drive group business in need periods, and provided support in the overall operations of the Four Seasons commercial division.
In her role as senior director of convention sales, Sibley will serve as the senior leader of the Visit Orlando convention sales team overseeing citywide strategic initiatives, team management operations, and business development logistics to attract and secure both national and international conventions, trade shows and other events to Orlando.
“Our goal at Visit Orlando is to remain the top meetings destination in the country,” said Casandra Matej, president and CEO for Visit Orlando. “Jessica’s track record of leading high-performing sales teams and delivering strong results will be a tremendous asset as we strengthen our footprint in the industry.”
Sibley’s hiring comes as the Orange County Convention Center begins construction of the Grand Concourse Expansion. The $560 million project will add a 100,000 square-foot ballroom and 44,000 additional square feet of flexible meeting space to the North-South Building by late 2029.
“Orlando is an extraordinary meetings destination with incredible momentum, especially with the expansion of the Orange County Convention Center on the horizon,” said Sibley. “Now I have the opportunity to work alongside one of the top convention sales teams in the country as we elevate our citywide business even higher.”
Sibley spent more than a decade at Four Seasons Resort Orlando at Walt Disney World® Resort where she served as catering sales manager, group sales manager and assistant director of sales before her ascension to director of sales. She began her career at Reunion Resort where she also served as group sales and catering sales manager.
Sibley holds a Bachelor of Science in Hospitality Administration from Florida State University.
She will report to Vice President of Sales and Services Stephanie Naegele.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to 15 of the world’s top theme parks and water parks — as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.
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