Expanded role to drive digital innovation, AI integration and data-powered decision making to strengthen global reach and engagement
ORLANDO, Fla. (April 24, 2025) – Visit Orlando, the Official Tourism Association® for Orlando and the No. 1 travel destination in the U.S., has promoted Tim Megginson to Vice President of Digital & Data Strategy. In this expanded role, Megginson will oversee the organization’s digital marketing, email CRM, business analytics and emerging technology initiatives, including the integration of AI and a strengthened focus on privacy-first data strategy. He will continue leading the Digital Marketing team and report to Visit Orlando’s incoming Chief Operating Officer.
“Tim’s promotion reflects both his exceptional leadership and our strategic commitment to digital transformation,” said Casandra Matej, president and CEO of Visit Orlando. “From AI to advanced analytics, this role ensures Visit Orlando remains at the forefront of technology and continues to deepen global engagement through innovation and insight.”
Over the past eight years at Visit Orlando, Megginson—most recently Senior Director of Digital Marketing and Technology—has driven transformative initiatives including the redesign of 10 websites, generating 90 million sessions in 2024. He launched the DOMO business intelligence platform to expand access to data across the organization and has led successful AI-powered pilot campaigns using Google’s Performance Max and Demand Gen. His work continues to advance how the organization leverages data to enhance storytelling, personalize user journeys, and optimize marketing outcomes
“Visit Orlando has given me the opportunity to work at the intersection of strategy, innovation and data,” said Megginson. “As we move into a more digitally connected future, I’m excited to lead the evolution of our digital capabilities—harnessing AI and data to deliver greater impact and inspire travel to Orlando.”
With over 18 years of experience, Megginson previously held leadership roles at Universal Orlando Resort and The Dollywood Company. He was named one of Orlando Business Journal’s “17 People to Know in Tourism and Hospitality” and received the 2024 Domo Community Ovation Award for “Rookie of the Year.” He also serves on the IAB Measurement, Attribution & Data Board, and holds an MBA from the University of Florida. Megginson lives in Orlando’s Horizon West community with his wife and four children.
About Visit Orlando
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to 15 of the world’s top theme parks and water parks — as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.
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